Jaguar Villains

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Jaguar launched their new global advertising campaign “British Villains: Good To Be Bad” this month, starring TOM HIDDLESTON as an archetypal ‘British villain’, alongside Ben Kingsley and Mark Strong. According to Jaguar, they chose the campaign theme largely because “Brits often make the best television and film villains, with a long line of famous rogues.”

The campaign is Jaguar’s largest ever, with the first ad premiering during America’s massive Superbowl event earlier this month, launching the new F-Type coupe that goes on sale in April.

Check out the ad below, filmed by British Academy Award-winning director Tom Hooper, and see TOM in all his villainous glory:

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